Irish motor vehicles distributor, Motor Distributors Limited (MDL) has announced
its appointment as distributors in Ireland of the smart range of passenger cars,
described as ‘the new premium intelligent all-electric auto brand’.
The appointment by smart Europe GmbH – a 100% subsidiary of smart Automobile
Co., Ltd., the global joint venture company formed by Mercedes-Benz AG and Geely
Automobile Co., Ltd.– takes immediate effect, and allows time for MDL to make
appropriate arrangements in preparation for the arrival of smart models on to the
Irish market.
Pursuing what is referred to as ‘an exciting new path with operations moving at full
speed’, the appointment of MDL fits within a Europe-wide smart expansion plan that
includes an objective to establish some 300 sales outlets across 17 European markets.
Welcoming the appointment, MDL Chief Executive, Paddy Finnegan said: “as
distributors of passenger cars, vans and heavy commercial vehicles in Ireland, we
look forward to applying our very considerable experience and resources to the
introduction and on-going sales and marketing of smart vehicles as models become
available here from early next year onwards.”
Commenting on the appointment, Dirk Adelmann, CEO smart Europe said: "We are
pleased to announce our collaboration with MDL in Ireland as a competent
authorised retail partner and distributor. Partnering with MDL ensures that our
smart customers in Ireland will enjoy an exceptional customer experience and
service.”
Range
Initially two models will be available – smart #1 and smart #3 – the latter having
made its European debut in September at the IAA auto exhibition in Munich.
Hashtag Modern
Branded with an ’hashtag’ motif and a numerical model designation, the new electric
smart range has a premium design and advanced technology, emerging as a larger in
size and spaciousness range of four-door, five-seater models.
It will arrive here in early 2024, customers wishing to view and reserve a smart
model before year-end and in time for 241 registrations can do so through sales
outlets whose appointments will shortly be announced.