OHM Group strengthens Polestar collaboration

Polestar, the Swedish premium electric performance car brand, first launched in 
Ireland in 2022, with OHM Group’s retail business, Spirit Motor Group, as its sole 
partner with the premium electric fastback Polestar 2 and has delivered over 750 
cars to date. 
Now, April 2025, Polestar, has strengthened its collaboration with OHM Group to 
assume Polestar’s sales and distribution operations in Ireland from 15 April 2025. 
OHM Group is involved in the exclusive distribution and retail of international 
brands and related aftersales services in the automotive and power solutions 
markets.  
 
The Distribution Agreement with OHM Group is a long-term strategic move that will 
strengthen the Polestar brand in Ireland, including the development of a new 
permanent Polestar Space in Sandyford, Dublin in a transformative year with two 
new luxury electric SUVs, Polestar 3 and Polestar 4 now launched in the market. 
 
Two new models in 2024, with more in 2025 
Last year Polestar launched two new products - Polestar 3 and Polestar 4. In 2025 
the Swedish brand plans to launch the Polestar 5, an F-segment electric performance 
4-door GT. 
 
Scott Dicken, Commercial Director Europe at Polestar, said: “Spirit Motor Group has 
been our committed partner from the start in Ireland. We believe that the best way to 
develop our presence is to deepen our collaboration with OHM Group taking direct 
responsibility for the distribution of Polestar cars in Ireland. 
 
We have an exciting future with two brand new products on the road and another 
hero car coming later this year and I am excited to see the growth accelerate together 
with OHM Group’s vast experience and expertise. Customers can expect the usual 
high levels of service and support going forward.” 
 
Gerard O’Farrell, Managing Director of OHM Group’s Car Division added: “We are 
excited to deepen our relationship with Polestar and take on the distribution 
responsibility for this hugely exciting EV brand in Ireland.   
 
We see a bright future for this distinctive, premium brand in Ireland and are 
delighted to play a key role in its continued development at a pivotal stage in 
Ireland’s transition to electric vehicles. With the expanded model range, this 
competitively priced premium brand is poised for growth in Ireland.” 
 
To support the growth of the Polestar brand in Ireland, OHM Group’s retail arm, 
Spirit Motor Group will develop a new permanent Polestar Space in Sandyford, 
Dublin. The new state-of-the-art Polestar facility with a seven-car showroom and 
customer handover bays is located on the current site in Sandyford, providing the 
brand with a permanent home. 
 

Alan Moore, Managing Director of Spirit Motor Group confirmed: “Ireland’s 
exclusive Polestar Space facility will feature the full range of Polestar models, 
offering our customers a very premium buying experience commensurate with this 
distinctive brand. We look forward to welcoming many new customers to Polestar 
Dublin in Sandyford which will be ready during Q2 2025. 
 
Aftersales support will continue to be offered by Spirit Motor Group and Polestar’s 
other five service partners in Ireland will continue to offer aftersales support, 
ensuring a seamless experience for Polestar customers.