Christian Gussen returns as Brand Director of Audi Ireland

Audi Ireland has announced Christian Gussen as Brand Director, effective 
1 st  February 2025. Christian returns to Ireland from Audi AG, Ingolstadt, where he 
held the position of Director Region Overseas of Japan, Korea, Australia, New 
Zealand and ASEAN from 2016 to 2024. 
 
Familiar with the Irish motoring landscape having previously held the role of Audi 
Ireland Brand Director from 2013 to 2016. Christian was instrumental in the 
incredible success that Audi enjoyed during that period; increased sales year on year 
and an astonishing 32% premium market share in 2015. 
 
Prior to 2013 Christian held numerous roles with Audi Italia as Head of Network, 
Aftersales and Marketing Director. 
  
Christian re-joins Audi Ireland at an exciting time. Over the coming months Audi 
continues their strong product offensive with a number of new models arriving to 
Ireland including the all-electric Audi A6 e-tron and the ever-popular Audi Q5, to 
name just a few.  
 
Commenting on the new appointment, Managing Director of Volkswagen Group 
Ireland, Pierre Boutin said: “I am pleased to welcome Christian back to Audi Ireland, 
and look forward to working with him and the Audi team as they continue to forge 
the brand’s success story here in Ireland. Christian has a great love and passion for 
Ireland and returns with a wealth of knowledge to apply within the market having 
worked in Ingolstadt, and across overseas markets including Asia and Europe. His 
drive for success will see Audi remain as number one premium brand in Ireland and 
much more. I'd also like to take the opportunity to thank Damien for his hard work 
and dedication. We wish Damien every success in his new role in the UK.” 
 
Gussen added: "I'm looking forward to returning to Ireland and working closely with 
both the Audi Ireland team and the dealer network at this pivotal time for the brand, 
with a lot of exciting models arriving into Ireland in the near future." 
The appointment comes as Damien O’Sullivan accepted the position as Managing 
Director of Volkswagen Group UK in December 2024. Damien steered 
Audi through challenging economic conditions while overseeing the launch of key 
new models to the market, including the first model built on the PPE (Premium 
Platform Electric), the Audi Q6 e-tron and all new Audi A5, the reimagined iconic 
Audi A4. Audi also retained the number one premium automotive brand in Ireland 
throughout his tenure. 
Audi closed 2024 with around 1.7 million global sales, around 164,000 of which were 
fully electric vehicles. A total of 5,448 new cars were delivered to Irish customers. 
Audi leads the way in the premium automotive market in Ireland, with a market 
share of 25.8%.