Opel Experimental

Opel Experimental – a new high-tech reality 
Feast thine eyes on the Opel Experimental, boasting cutting-edge aero-efficiency 
features, a spacious, illuminated interior, and a next-generation head-up display. 
This fully electric crossover is equipped with all-wheel drive and will make its world 
premiere at this year’s IAA Mobility in Munich (September 5 to 10, 2023). 
Mark Adams, Vice President Design commented, “Our new Opel Experimental gives 
a more extreme interpretation of our Bold and Pure design philosophy. It gives shape 
to our vision of the future. Many of the elements of its design and the mindset behind 
it will be visible in future production vehicles. The exterior design delivers an 
optimised aerodynamic performance in combination with a stunning silhouette while 
the interior offers an immersive and emotional user experience.” 
Absent of chrome, with a distinctive silhouette, the front features the new 
illuminated Opel Blitz sits proudly at the centre to create the signature Opel 
Compass. Around the front compass sits the next-generation 4D Opel Vizor; the 
extra dimension is the addition of advanced sight safety technologies including 
sensors, radar and camera systems.  
The Opel Experimental’s tapering profile has clean surfacing to enhance its presence. 
Even traditional wing mirrors have made way for fully integrated 180-degree 
cameras on the C-pillars while sharp, muscular wheel-arch blisters emphasise its 
stance.  
The design cue is repeated at the rear, featuring a distinctive compass signature 
braking light created by edge lighting technology and sophisticated glass 
transparency. Bold Opel lettering, instead of the Blitz logo is featured delivering a 
robust, solid stance.  
The Opel Experimental concept car also offers clever, optimised aero solutions. Aero- 
flaps at the front and rear increase aerodynamic efficiency, as does the rear end 
diffusor. It extends or retracts depending on the prevailing driving situation. The 
tyres, developed in cooperation with Goodyear, are made from recycled rubber and 
sit on 3-zone Ronal wheels with an active feature to increase aerodynamic efficiency 
even further. 
While the exterior dimensions put the Opel Experimental in the compact C-segment 
the interior boasts D-segment spaciousness. The steering wheel folds away 
seamlessly when not required. This is made possible by the steer-by-wire system, 
which further reduces weight by eliminating mechanical steering components. 
Elsewhere, the lightweight adaptive seats combine a lean but durable structure with 
3D mesh-technology fabrics designed to deliver the outstanding seating comfort. 
Onboard, drivers can personalise the information according to their needs on the 
slim Tech Bridge, a new interpretation of the Pure Panel seen in current Opel 
models. Instead of conventional screens, information or entertainment is presented 
using augmented projection technology supported by artificial intelligence and 
natural voice control. The floating, transparent Pure Pad sits ahead of the front 

armrest. It can be configured according to the driver’s personal preferences, thus 
allowing instant access to the most frequently used controls.  
Electrochromic fabrics immerse occupants in atmospheric light create an 
environment for well-being, they also have functional attributes; when a vehicle 
enters the blind spot, a warning appears in the door insert as well as on the head-up 
display thus providing additional safety for occupants and other road users. 
With its focus on showing a clear vision for the brand, the Opel Experimental 
continues the long and successful tradition of concept cars “made in Rüsselsheim”, a 
tradition that started in 1965 when Opel became the first European brand to present 
a design study in the form of the legendary Experimental GT.